Is your business thinking about building a mobile app? Now might be the time to do it, as smartphone and tablet use reaches near ubiquity, business owners are beginning to realise that a mobile presence is becoming a necessity.
A mobile app is a smartphone or tablet application. Unlike a mobile website, a mobile app must be downloaded and installed, typically from an app marketplace, such as the Apple App Store or Android’s Google Play store.
Although a mobile app functions a lot like a mobile website, a mobile app gives businesses the advantage of having their own corner on a customer’s device. Because users have to download and install the app, businesses have more control over their presence on a device than they would with a mobile website. For instance, a mobile app can be closed or inactive, but still work in the background to send geo-targeted push notifications and gather data about customer’s preferences and behaviors. Moreover, mobile apps make it easy to deploy loyalty programs and use mobile payments using a single platform. It’s also much easier to access a mobile app than a mobile website — all it takes is one tap, versus having to open a Web browser then type in a URL.Benefits of a mobile app
The three major benefits of a well-designed mobile app are:
- Increasing sales through mobile
- Improving customer engagement
- Increasing customer loyalty
Just about everyone has a smartphone these days and the majority of us take them everywhere we go. This means your company currently has an unrivalled opportunity to never leave your customers’ side.
We offer a national web design and management service and are always pleased to welcome clients from all regions of the UK. We offer a local face-to-face service to cover all aspects of web design, eCommerce and marketing throughout Devon and Cornwall, taking in all of the principal Cornish towns such as Penzance, St Ives, Hayle, Helston, Camborne, Redruth, Penryn, Falmouth, Newquay, Bodmin, St Austell, Par, Polperro, Fowey, Padstow, Bude, Wadebridge, and Launceston.